PR Group — website of a household chemicals manufacturer (Vinogradov)

PR Group is a Transcarpathian manufacturer of full-cycle household chemicals with its own laboratory and five brands for the Ukrainian market and the EU.

ClientPR Group, Vynohradiv

ServiceCorporate website

NicheManufacturers

Year · term2026

Problem

The company needed a redesign of its corporate website: a clear structure of "company - brands - products", a catalog for distributors and retail chains, and quality confirmation for European partners.

Decision

The structure is «company → brands → products» with separate pages for Free, Extra Mix, JO and Active, and iGel leads to the brand’s own website
A catalog of seven categories — from washing gels and powders to conditioners — with a filter by brand
Brand pages with the benefits of the line and their own catalog with a filter by product type
Product cards with volumes, box and pallet quantities, and barcodes for wholesale partners
"Certificates" section with ISO 9001, ISO 14001, CE and test reports and a selection of the company's awards
Instructions for use on category pages, news and collaboration request form
Ukrainian and English versions of the site

PR Group — website of a household chemicals manufacturer (Vinogradov) — website screenshot

What was difficult?

The assortment of the five brands overlaps in categories, so the catalog was made two-dimensional: the product can be found both by type of product and by brand. The design was done together with partners DOBA Digital.

Result

Distributors and retail chains see the manufacturer's entire range, its brands, and certificates on one website in two languages.